On Sunday, October 24th, skateboarders, and LA locals came together at Lot 5 which is located at the GUESS? Inc, HQ in DTLA for the Breastival celebration put on by Pushing For Pink in collaboration with GUESS Originals. GUESS Originals, a division of GUESS?, Inc. and spearheaded by Brand Partnerships Director, Nicolai Marciano, presented this full day pop-up festival along with the Pushing for Pink founders, Gary Rodgers and Mathew Matthews.

Rodgers and Matthews founded their non-profit in 2015 as an attempt to nurture the growth of breast cancer awareness and philanthropy among young adults, while creating a community to celebrate loved ones who have won, lost, or are currently battling breast cancer.

The Pushing for Pink Breastival was open to the public, offering attendees food and drink, live music by Blondie Beach and Bella Ferrada, a skatepark, and an auction hosted by Gary Rodgers.

The outdoor activation had the support of other brands including Thrasher. Attendees were able to shop shirts, wheels, skateboards, enamel pins, and shoes, in exchange for donations. A portion of the proceeds made at the event is being donated towards women, men and families affected by breast cancer.

Check out pics from the event below!

About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of July 31, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 551 additional retail stores worldwide. As of July 31, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About GUESS Originals
Powered by the past, improved by the future. GUESS Originals is a heritage inspired division that aligns to contemporary fits and fabrications. Collections are created to serve an emerging customer base with marketing and experiential moments to support strategic retail partners.