LACMA Launches LACMA × Snapchat: Monumental Perspectives
The Los Angeles County Museum of Art (LACMA), in collaboration with Snap Inc., today introduces the first collection of LACMA × Snapchat: Monumental Perspectives projects. This multi-year initiative brings together local artists and technologists to create virtual monuments that explore just some of the histories of Los Angeles communities in an effort to highlight perspectives from across the region. These augmented reality monuments were built using Snapchat’s technology and are available to experience as of April 13th.
More details about the initiative below.
The five virtual monuments and murals include Mercedes Dorame’s immersive portal between past, present, and future worlds for Indigenous presence in contemporary Tovaangar (Los Angeles), I.R. Bach’s animations designed to inspire self-reflection, Glenn Kaino’s path of generational stories of connectedness along the 1932 L.A. Olympic marathon route, Ruben Ochoa’s homage to the shared history of street vendors in L.A., and Ada Pinkston’s memorial series paying tribute to Biddy Mason.
They were designed to be experienced at locations across Los Angeles through the Snapchat Camera, including at LACMA, MacArthur Park, Earvin “Magic” Johnson Park, and Los Angeles Memorial Coliseum. Those in the area can discover the virtual monuments easily by looking for their markers on the Map in Snapchat, which will pinpoint their locations and more details about each work.
The monuments can also be viewed by anyone around the world, wherever they are by visiting lacma.org/monumental on mobile devices.