Kyra Media has partnered with Walmart to launch 4Walls, a Gen Z-targeted digital-first home channel on TikTok. 4Walls is the home destination for the next generation as they move out on their own and explore creativity in their living spaces.

The channel features on home subjects as varied as DIY decor and how influencers live to comparison pricing on apartments in different cities, 4Walls uses videos, stills and GIFs and editorial commentary to report on items of interest to Gen Z. 4Walls is part of Kyra Media’s portfolio of channels on TikTok dedicated to Gen Z, including the number one fashion channel Rag Report and wellness channel Glia.

– James Cadwallader, Kyra Media’s Chief Creative Officer

Using a combination of data and our deep understanding of this audience, our growth numbers are proof that this is content young people want to see. Walmart was the only partner we approached for the channel and they shared an instant excitement to create something big and new in the home space; we are thrilled to be working with them exclusively on 4Walls.”

“We are impressed with Kyra’s ability to engage with its audiences with relevant and fun content,” said Jodi Durkin, Senior Director, Social Media at Walmart U.S. “The results so far have been impressive and we can’t wait to keep creating more content together.”

4Walls is produced by Kyra Media, with Jeff Musolino and Agne Bakchis as senior producers and Donisha Wilburn as creative coordinator.

About Kyra Media

Kyra Media is on a mission to harness the power of Gen Z to create engaging digital content that resonates with the youth. We represent world class social talent, produce award-winning branded content with the biggest consumer brands and operate digital media properties on platforms that matter to Gen Z. Kyra Media engages Gen Z better than any traditional publisher, with an audience of 133 million social media followers racking up 762 million monthly video views in 190 countries around the globe. Learn more at Kyra.com.