John Forté Joins Los Angeles Creative Agency ONWD Collective
ONWD Collective is pleased to announce that Grammy-nominated artist John Forté will be joining as Director of Brand Development. Known for his work with the multi-platinum hip-hop group ‘The Fugees,’ Forté is a renowned musician, filmmaker, writer, and activist whose talent for storytelling will be a natural fit in his new role at the agency.
– Amanda Patterson, Founder of ONWD Collective
“Brands are finally beginning to understand the importance of representation in their marketing. Yet, we encounter so many brands that need help navigating the process. John’s ability to craft beautiful stories will undoubtedly elevate the messaging and visuals of the brands we work with. Forté’s lived experience and creative processes are uniquely his own and they directly inform his work, guaranteeing a fresh and authentic voice on everything he creates.”
Through this alliance, ONWD Collective will be focused on expanding its client roster with brands committed to inclusivity and companies dedicated to building a more equitable society.
“I am looking forward to working with ONWD Collective,” said Forté. “As a multi-disciplined and solution-oriented team of creatives, ONWD Collective is committed to representing and amplifying meaningful and authentic experiences.”
“Deep collaboration is required to foster a thriving and vibrant community,” Forté continued. “In addition to having the awareness to speak to our most critical issues, ONWD Collective is a talented force with dynamic professional and lived experience to boot.”
As a sought-after public speaker and performer, Forté frequently lends his voice to criminal justice reform, humanitarian and environmental initiatives, and he currently sits on several boards dedicated to promoting purpose driven change. In addition, he continues to focus on developing and nurturing relationships with artists, industry leaders, influencers, and the press.
About ONWD Collective
Founded on the idea that the traditional agency model is broken, ONWD Collective is a freelance collective of veteran agency talent based in Los Angeles, California. ONWD Collective takes a unique “consultation meets execution” approach with its clients and is focused on developing targeted, successful strategies delivered by top-level creatives.
For more information, please visit onwdcollective.com.