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FADER Label Signs Two LA-Based Artists Chloe George And Shallou Building More Momentum On The Label's Breakout Year
FADER Label is showing no signs of slowing down in 2021, and today, the artist-first label is announcing two new artist signings: Chloe George and shallou. The newcomers join Clairo, Slayyyter, binki, Lewis Del Mar, Matt and Kim and many others, adding to the expansive and eclectic label line-up. FADER label is proud to have these two, dynamic new artists on the roster.

 

–Carson Oberg General Manager of FADER Label
Chloe George is one of the most brilliant writers we have come across, she has so many stories to tell through her music and we cannot wait to launch her artist project on the back of her success with her viral song, “ghost town.”‘ and “shallou has a proven track record on converting his success on streaming platforms to live ticket sales with playing the likes of Coachella, Lollapalooza, Outsidelands, and sold out tours. We couldn’t be more excited to welcome him to the FADER Label family as he is a true visionary in the indie electronic space.”
Chloe George - Fader Label
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Los Angeles-based songwriter Chloe George made her solo debut in 2021 with ghost down (voice memo) and has previously worked behind the scenes with Normani and Dua Lipa. Her rich and raspy vocals with deeply intimate lyrics make pop magic when combined. Her new song “Peachi” is due out September 24th, 2021. On the new signing to FADER Label, George says, “I’m so stoked to be able to grow with FADER. They work with some of my favorite musicians, and I’ve always loved how artist friendly they are.”
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Also based in Los Angeles, shallou (aka Joe Boston) is a producer, singer and active environmentalist, who’s focus is on creating ambient house melodies interlaced with sweeping and soulful vocals that inspire both the indie and electronic scenes. His debut EP, All Becomes Okay, dropped in 2017 and how he recently released a new single, “Heartaches,” and is heading out on tour in 2021. On the new collaboration with FADER Label, he says, “I’m really excited for the new possibilities with FADER Label. I love their mindset of helping me boost my profile while also staying true to myself and my unique sound. I feel really connected with the whole team and the new music has been really successful so far. Their level of investment is amazing.”

FADER Label is marking its most triumphant year to date by affirming a new path forward with new hires and promotions within the staff, continuing to build upon the groundbreaking legacy of artist development and equity that has fueled the New York City-based independent label for nearly two decades. Co-founded in 2002 by Jon Cohen and Rob Stone, FADER Label has long been defined for its trailblazing passion for cultural discovery and creative backing, with a dynamic, forward-thinking focus on strategic marketing, A&R, publicity, street team marketing, digital marketing and social media support that allows its artists to maximize exposure while never losing sight of their artistic endeavors.

Driven by an extraordinarily diverse roster that includes RIAA platinum-certified singer-songwriter Clairo, self-made pop superstar Slayyyter who just cracked the Billboard Top 100 last week, actor-turned-accidental-rapper binki who has enchanted over 1M monthly Spotify listeners, multi-million-streaming NYC duo Lewis Del Mar, and iconic indie-dance band Matt and Kim, FADER Label has achieved a number of substantial and commercial milestones in recent years, including a remarkable 75% overall growth across all streaming platforms between 2019 and 2020. In addition, FADER Label artists have performed on a variety of late-night and early morning television shows, as well as landed syncs in films, TV shows, video games and commercials for brands including Nike, Acura, Mitsubishi, Verizon, FIFA, and Rockstar Games’ Grand Theft Auto, among many others.

2021 looks even brighter with the recent release of Clairo’s blockbuster second studio album, Sling. Hailed by Variety’s Jem Aswad as a “vintage pop triumph,” the album entered Billboard’s “Top Alternative Albums’ Chart at #1 and the overall Billboard 200 at #17 – Clairo’s highest-charting release thus far. Clairo – who heralded Sling with a spectacular live performance of the album’s first single, “Blouse,” on NBC’s The Tonight Show Starring Jimmy Fallon and was recently featured on the covers of both Rolling Stone and NME – will celebrate with a major North American headline tour, set for 2022.

Furthermore, Slayyyter’s eagerly anticipated debut album, Troubled Paradise, dropped in June 2021 and was fast met by critical applause and high profile media attention including a cover appearance on Gay Times and prestigious placement on the Spotify billboard in New York City’s Times Square. Widely acclaimed for her bold sound and idiosyncratic style, Slayyyter – who sold out her first headlining tour without having even performed live before – will embark on a long-awaited world headline tour in 2022.

Among FADER Label’s many other recent successes, PA-born, BKLYN-based rapper binki saw his easy to love single, “Heybb!,” featured in Apple’s iPad Air 2020 reveal and worldwide ad campaign and just released his debut EP MOTOR FUNCTION, which received praise from the likes of Matt Wilkinson, Dazed, NME, & more.

Future plans for FADER Label include an array of new signings while continuing to develop rising artists like binki, James Ivy, Zachary Knowles, Charlie Burg, ella jane, Kristiane, Jaebanzz, and Super Duper as they record and release singular work all their own.


About The FADER

Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER has built its reputation on staying ahead of the curve, evolving into the award-winning music, style, and culture media agency it’s known as today. FADER Label follows that same innovative ethos, nurturing organic development for tomorrow’s top-talent. Focusing on young artists with a strong sense of identity, FADER Label leverages deep industry relationships and limitless creative resources to maximize their potential. A sense of agency extends to the label’s deal structures, which prioritize artist equity. With over two decades of experience breaking talent, FADER Label is redefining artist development for a modern era.

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